Every year, Pantone—the authority on color and provider of color systems—releases a color of the year, and 2018’s hue certainly does not disappoint! Introducing Ultra Violet, a rich, imaginative shade that evokes “artistic brilliance.” According to Pantone’s website:
PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.
Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.
What better way to slip into 2018 than with beautiful bras in gorgeous ultra violet? Scroll down to shop our favorites.
The Best Bras in Pantone’s Color of the Year
Pick up your pace and keep your moves smooth with our Mesh Sports Bra With SmoothTec Band. MEDIUM support bra wicks sweat to keep skin cooler and drier. Ultra-sleek, thin SmoothTec bottom band delivers chafe-resistant comfort. Molded foam cups with black mesh overlay help shape and support. U-back design keeps straps in place and secure. Padded hook and eye closure. Back adjustable, wider straps. Reflective C logo.
Designed with three-part cups, contrasting matte and satin detailing, and a power-mesh back, the Parfait Charlotte Padded Bra comes in sizes 28D through 40K—just a few of the reasons this bra is a bestselling style!
Elegantly embroidered, the Matilda Plunge Bra from Elomi was specially designed for full cup sizes. Three-part seamed cups provide superb shape and support, while the sheer panels add a fashion-forward flair.
Fall in love with the sensuous lace detailing that wraps around the unlined three-part cups of Parfait’s Destiny Unlined Underwire Bra.
Click here to shop more colorful bras.