Recent Posts

Beautiful Bras For Big Boobs (That Are Actually Supportive)

Beautiful Bras For Big Boobs (That Are Actually Supportive)

Being blessed with big boobs can be…a challenge, even for model Ashley Graham. Button up tops are always tricky. Everyday exercises? Forget about it. And, c’mon guys, do we really need to mention it again? Eyes up here. There’s also the common misconception that the only supportive bra options […]

New Brands On the Block: Elila, Dynashape & More

New Brands On the Block: Elila, Dynashape & More

There are quite a few new brands to discover at Brayola—each one unique, different, beautiful, and ready to solve all of your biggest bra-blems. Scroll down to check out our latest and greatest bra and lingerie labels. Elila Why You Need It: Fabulous bras in […]

Breast Friends Forever: The Bras You Can’t Live Without

Breast Friends Forever: The Bras You Can’t Live Without

Everyone has best friends, but what about breast friends? All month long, we’re celebrating your bust buddies—the bras that lift you up, provide unconditional support and deliver the ultimate dose of body confidence. Whether you need some extra support or are looking for a sidekick that’s as spontaneous as you are, we’ve got the bras you’ll turn to for every occasion. 

This August, We’re Celebrating Our Bra BFFs

Click to discover your boobies’ besties—from the supportive and reliable to the wild and carefree. Which bra BFF do you turn to? Tell us in the comments below!


Breast Friends: Supportive Bras

Breast Friends: Down-for-Anything Bras

Breast Friends: Sports Bras

Breast Friends: Free-Spirited Bras

Breast Friends: Sexy Bras

For more bra-ssentials, check out Brayola’s Top 5 Summer Bras.

Blush Crush: See Why We’re Loving This Dreamy New Label

Blush Crush: See Why We’re Loving This Dreamy New Label

Our latest lingerie label is sure to make you Blush. Meet Blush Lingerie Known for of-the-moment intimates that are sweet, seductive and altogether irresistible, the newest brand to hit Brayola’s digital shelves touts delicate fabrics, pretty matching sets, and an understated-yet-sexy vibe. The brand’s story began […]

Delicate Matters: How to Take Care of Your Lingerie

Delicate Matters: How to Take Care of Your Lingerie

Caring for your lingerie and intimates can be a delicate matter—especially when it comes to washing. The prettiest, dreamiest bras and panties are often detailed with embroidery and designed in exquisite lace, lustrous satin, and other silky-soft fabrics that often bear the “hand wash only” […]

A Note From Our Founder

Hello From Brayola’s Founder, Orit Hashay

Brayola's Orit HashayHello and welcome to Brayola!

Some women like buying new bras, some don’t, but either way: We all need new bras every once in a while. But buying a new bra is not always as fun and simple as buying new shoes. If I see a pair of gorgeous shoes, I can easily try them on and they either fit, or they don’t. Simple.

When it comes to bras, sizing is not as straightforward. Many of them look beautiful on the model or mannequin, but each brand and style varies in size and fit. This means bringing an armful of sizes and styles with me to the fitting room, painstakingly trying them on, and secretly praying I won’t have to call the salesperson over for the millionth time.

Some bras I try on immediately land in the “no” pile because they are ill fitting or something is just off. Others might look perfect on, but as soon as I put on my shirt, the silhouette is not quite right. You know how it goes—some bras fit in size, but you can end up looking squashed, separated, droopy, too big, too small…the list is endless!

Before I started Brayola, the last bra I purchased was one that my friend recommended to me. She told me that although the bra was expensive (over $150) it was well worth it. So I bought the beautiful, luxurious style that came so highly recommend in two colors. However after two months of wear, I found that the bra straps stretched more than normal, and I couldn’t make them any tighter, causing the straps to live practically at my elbows. And so I was left with two very beautiful, very expensive, and very sad bras gathering dust in my drawer.

Being the entrepreneurial problem solver that I am, I wanted to find a way to make bra shopping simpler. Inspiration struck when my sister started raving about this new strapless bra that she bought. She told practically everyone, and eventually two of her girlfriends went out and bought the bra she had recommended. Not only did they both love the bra, but they also discovered that they all have the same size and taste in bras, too.

This got me thinking: While we are all unique in our own ways, some parts of us are similar to other women all around the world. Somewhere out there, there are women that have the same size, shape, style and taste as me.

So why, really, can’t we all share this? Why can’t I go online and find these women just like me? It was these questions that inspired me to create Brayola. Using data crowd sourced from women (just like you and I!), Brayola makes finding the perfect bra a piece of cake. All you have to do is tell us the brand, style and size of your current favorite bra, and we’ll create your own personalized bra shop based on feedback from women around the world. It’s bra shopping made quick, easy and fun! Maybe not quite as fun as buying new shoes, but we’re working on it 🙂

Want to discover your next favorite bra without “having a fit”? Click here to get started!


Orit Hashay

CEO & Founder of Brayola

Brayola in the News:

“Entrepreneur who launched a start-up and had a baby at the same time now set to make $30 million,”

“Brayola is the easiest way to shop for bras online,”

“Hang In There: Find Bras That Will Lift More Than Your Spirits,”

“Featured bra expert Orit Hashay dishes on fit tips,”