Recent Posts

Full Cups? These are the Bras Brayola’s Founder Recommends

Full Cups? These are the Bras Brayola’s Founder Recommends

Orit Hashay knows a thing or two about bras. As Brayola’s founder and CEO, Orit wanted to make bra shopping simpler and more enjoyable for every woman out there. It’s hard enough finding a bra that fits AND is pretty—an especially challenging task for full […]

What is a Spacer Bra? Here’s Why You Need One For Spring

What is a Spacer Bra? Here’s Why You Need One For Spring

When it comes to warm-weather bras, spacer styles are the ultimate spring essential. But what exactly is a spacer bra? This lightweight lingerie must-have is named for the spacer fabric that comprises the cups. Spacer fabric is lightweight, double-layered foam that keeps you cool and […]

Celebrate the First Day of Spring With These In-Bloom Bras

Celebrate the First Day of Spring With These In-Bloom Bras

What’s sprouting up at Brayola for the first day of spring? Bras brimming with gorgeous florals, fresh hues and the loveliest touches of lace. Nothing says spring quite like these light-and-airy colors and comfortable fits from brands like Parfait, Wacoal, and more. Scroll down to see […]

Parfait Defines A #PerfectFigure with Beautiful Size Inclusive Campaign

Parfait Defines A #PerfectFigure with Beautiful Size Inclusive Campaign

At Brayola, we believe in supporting women of all shapes, colors, sizes, and backgrounds. From our size inclusive offering to our focus on body positivity, our goal is not only to make bra shopping easy but to empower our customers to feel comfortable, confident and beautiful […]

Celebrating International Women’s Day with Orit Hashay, Brayola’s Founder & CEO

Celebrating International Women’s Day with Orit Hashay, Brayola’s Founder & CEO

You go, girl! In honor of International Women’s Day, we’re celebrating Brayola’s own leading lady: Founder and CEO Orit Hashay. We sat down with Orit to talk about what motivates her, what challenges her, and what inspires her to empower other women looking to take […]


A Note From Our Founder

Hello From Brayola’s Founder, Orit Hashay

Brayola's Orit HashayHello and welcome to Brayola!

Some women like buying new bras, some don’t, but either way: We all need new bras every once in a while. But buying a new bra is not always as fun and simple as buying new shoes. If I see a pair of gorgeous shoes, I can easily try them on and they either fit, or they don’t. Simple.

When it comes to bras, sizing is not as straightforward. Many of them look beautiful on the model or mannequin, but each brand and style varies in size and fit. This means bringing an armful of sizes and styles with me to the fitting room, painstakingly trying them on, and secretly praying I won’t have to call the salesperson over for the millionth time.

Some bras I try on immediately land in the “no” pile because they are ill fitting or something is just off. Others might look perfect on, but as soon as I put on my shirt, the silhouette is not quite right. You know how it goes—some bras fit in size, but you can end up looking squashed, separated, droopy, too big, too small…the list is endless!

Before I started Brayola, the last bra I purchased was one that my friend recommended to me. She told me that although the bra was expensive (over $150) it was well worth it. So I bought the beautiful, luxurious style that came so highly recommend in two colors. However after two months of wear, I found that the bra straps stretched more than normal, and I couldn’t make them any tighter, causing the straps to live practically at my elbows. And so I was left with two very beautiful, very expensive, and very sad bras gathering dust in my drawer.

Being the entrepreneurial problem solver that I am, I wanted to find a way to make bra shopping simpler. Inspiration struck when my sister started raving about this new strapless bra that she bought. She told practically everyone, and eventually two of her girlfriends went out and bought the bra she had recommended. Not only did they both love the bra, but they also discovered that they all have the same size and taste in bras, too.

This got me thinking: While we are all unique in our own ways, some parts of us are similar to other women all around the world. Somewhere out there, there are women that have the same size, shape, style and taste as me.

So why, really, can’t we all share this? Why can’t I go online and find these women just like me? It was these questions that inspired me to create Brayola. Using data crowd sourced from women (just like you and I!), Brayola makes finding the perfect bra a piece of cake. All you have to do is tell us the brand, style and size of your current favorite bra, and we’ll create your own personalized bra shop based on feedback from women around the world. It’s bra shopping made quick, easy and fun! Maybe not quite as fun as buying new shoes, but we’re working on it 🙂

Want to discover your next favorite bra without “having a fit”? Click here to get started!

Yours,

Orit Hashay

CEO & Founder of Brayola

Brayola in the News:

“Entrepreneur who launched a start-up and had a baby at the same time now set to make $30 million,” CNBC.com

“Brayola is the easiest way to shop for bras online,” Observer.com

“Hang In There: Find Bras That Will Lift More Than Your Spirits,” BellaNYC.com

“Featured bra expert Orit Hashay dishes on fit tips,” TheList.com