Recent Posts

Brayola Unwrapped: The Ultimate Holiday Gift Guide Is Here!

Brayola Unwrapped: The Ultimate Holiday Gift Guide Is Here!

From comfy and cozy to sexy and sweet, we’ve put together the Ultimate Holiday Gift Guide for everyone on your list. Finding the right gift can be a challenge—but it doesn’t have to be! Brayola Unwrapped is here to bring you the perfect presents—from comfortable […]

The 5 Best Sports Bras for Big Boobs

The 5 Best Sports Bras for Big Boobs

Finding the best sports bras for big boobs is no easy task. Many women who wear full cup sizes struggle with finding styles that will support them throughout high-impact (and even low and medium impact) workouts. The problem is that most sports bras often flatten, […]

Bra Q&A: Your Biggest Bra Questions Answered

Bra Q&A: Your Biggest Bra Questions Answered

You’ve got bra questions, we’ve got answers: Introducing our very first Bra Q&A, where we tackle the biggest concerns you have when it comes to buying, wearing and caring for your bras. Frequently Asked Bra Questions Q: How do I know if my bra fits right? […]

DIY Halloween Costumes Using Lingerie You Already Own

DIY Halloween Costumes Using Lingerie You Already Own

DIY Halloween costumes are a fun way to get creative with items you already own—especially if you need a last minute look! Here, we’ve put together a few costume ideas inspired by the sultry little somethings that might be lurking in your lingerie drawer. Masquerade […]

The Best Shapewear for Your Favorite Dress Silhouettes

The Best Shapewear for Your Favorite Dress Silhouettes

Women don’t need to wear shapewear—but sometimes we want to! A smooth foundation can often mean the difference between feeling so-so in our clothes and feeling FABULOUS. And there’s nothing wrong with wanting to feel fabulous 24-7. After all, great shapewear should flaunt curves, not hide […]


A Note From Our Founder

Hello From Brayola’s Founder, Orit Hashay

Brayola's Orit HashayHello and welcome to Brayola!

Some women like buying new bras, some don’t, but either way: We all need new bras every once in a while. But buying a new bra is not always as fun and simple as buying new shoes. If I see a pair of gorgeous shoes, I can easily try them on and they either fit, or they don’t. Simple.

When it comes to bras, sizing is not as straightforward. Many of them look beautiful on the model or mannequin, but each brand and style varies in size and fit. This means bringing an armful of sizes and styles with me to the fitting room, painstakingly trying them on, and secretly praying I won’t have to call the salesperson over for the millionth time.

Some bras I try on immediately land in the “no” pile because they are ill fitting or something is just off. Others might look perfect on, but as soon as I put on my shirt, the silhouette is not quite right. You know how it goes—some bras fit in size, but you can end up looking squashed, separated, droopy, too big, too small…the list is endless!

Before I started Brayola, the last bra I purchased was one that my friend recommended to me. She told me that although the bra was expensive (over $150) it was well worth it. So I bought the beautiful, luxurious style that came so highly recommend in two colors. However after two months of wear, I found that the bra straps stretched more than normal, and I couldn’t make them any tighter, causing the straps to live practically at my elbows. And so I was left with two very beautiful, very expensive, and very sad bras gathering dust in my drawer.

Being the entrepreneurial problem solver that I am, I wanted to find a way to make bra shopping simpler. Inspiration struck when my sister started raving about this new strapless bra that she bought. She told practically everyone, and eventually two of her girlfriends went out and bought the bra she had recommended. Not only did they both love the bra, but they also discovered that they all have the same size and taste in bras, too.

This got me thinking: While we are all unique in our own ways, some parts of us are similar to other women all around the world. Somewhere out there, there are women that have the same size, shape, style and taste as me.

So why, really, can’t we all share this? Why can’t I go online and find these women just like me? It was these questions that inspired me to create Brayola. Using data crowd sourced from women (just like you and I!), Brayola makes finding the perfect bra a piece of cake. All you have to do is tell us the brand, style and size of your current favorite bra, and we’ll create your own personalized bra shop based on feedback from women around the world. It’s bra shopping made quick, easy and fun! Maybe not quite as fun as buying new shoes, but we’re working on it 🙂

Want to discover your next favorite bra without “having a fit”? Click here to get started!

Yours,

Orit Hashay

CEO & Founder of Brayola

Brayola in the News:

“Entrepreneur who launched a start-up and had a baby at the same time now set to make $30 million,” CNBC.com

“Brayola is the easiest way to shop for bras online,” Observer.com

“Hang In There: Find Bras That Will Lift More Than Your Spirits,” BellaNYC.com

“Featured bra expert Orit Hashay dishes on fit tips,” TheList.com