Recent Posts

5 Body Positive Instagram Accounts You NEED to Follow

5 Body Positive Instagram Accounts You NEED to Follow

The body positive movement is trending on social media—and with good reason! Based on the idea that we should be more affirming and forgiving towards our bodies, body positivity is all about loving the skin you’re in. The media has always told us (especially women) […]

5 Amazing Columbus Day Sales Happening NOW

5 Amazing Columbus Day Sales Happening NOW

Our Columbus Day Sales are happening now! This weekend, there are so many ways to save. Take up to 50% on your favorite brands—think Glamorise, Bali, Parfait and more. Not sure where to start? Scroll down to see every irresistible offer that’s happening NOW! 5 […]

Join Brayola in the Fight Against Breast Cancer

Join Brayola in the Fight Against Breast Cancer

Boobs are definitely close to our hearts—in more ways than one. We want to support them in every way possible (and we’re not just talking bras). For the month of October, we’re honoring Breast Cancer Awareness Month with not one, but two ways to give back.

According to Susan G. Komen®, it’s estimated that in 2017, there will be 252,710 new cases of invasive breast cancer and 40,610 breast cancer deaths among women. Many of these women will face challenges while battling this disease, including limited access to healthcare and education. With your help, we can not only contribute to breast cancer research, we can make a difference in the lives of survivors through community-based health programs, education, and advocacy programs.

Here’s how you can join Brayola in the fight against breast cancer.

Two Ways to Give Back

1) Purchase the Wacoal Awareness Underwire Bra from Brayola.com

During the month of October, Wacoal will donate $2 to Susan G. Komen® from every purchase of the Wacoal Awareness Underwire Bra.

Breast Cancer Awareness Wacoal Awareness Bra

Available in four colors, the Wacoal Awareness Underwire Bra is a curvaceous favorite because it provides beautiful shape and support with the added benefit of lift. The double layer cups are lined with skin-pampering BodySuede Ultra fabric for extra softness and feature hidden underwires that give you a youthful lift. The straps are non-stretch in the front to control bounce and wide on the top to reduce shoulder strain. The leotard back does double duty, smoothing your back and keeping the straps in place. Ideal for everyday wear, this full figure bra gives you the support you need with the comfort you deserve. As part of the Wacoal Awareness Collection, this piece displays a breast cancer awareness ribbon on the back as a reminder to do a monthly breast self-exam.

 

Wacoal Awareness Bra Wacoal Awareness Bra Wacoal Awareness Bra

The Wacoal Awareness Underwire Bra, shown in ivory, black, and cappuccino.

2) Donate to Brayola’s Breast Cancer Awareness Fundraiser

As The World’s Smartest Personal Bra Shopper, boobs are definitely close to our hearts—in more ways than one. That’s why, with your help, we’re joining the fight against breast cancer for the month of October. Every donation supports the race for the cure, with funding going to research, medical care, community and provider education, and psychosocial support across 60 countries worldwide.

Brayola Against Breast Cancer

To donate, visit our Susan G. Komen® fundraising page: Join Brayola in the Fight Against Breast Cancer

8 Totally Gorgeous Full Cup Bras You Can Actually Afford

8 Totally Gorgeous Full Cup Bras You Can Actually Afford

Do you get frustrated trying to find full cup bras that actually fit? Having big boobs is both a blessing and a curse—moreso a curse when it comes to bra shopping. Full cup sizes can be a challenge to find in stores, and when you […]

The 5 Best Bras You’ll Definitely Fall For This Season

The 5 Best Bras You’ll Definitely Fall For This Season

New season, new bras! With summer coming to a close, it’s time to stock up on the best bras for fall. From essential t-shirt bras to minimizers and side-smoothing styles, get the support you need from our roundup of must-haves. The 5 Best Bras to […]


A Note From Our Founder

Hello From Brayola’s Founder, Orit Hashay

Brayola's Orit HashayHello and welcome to Brayola!

Some women like buying new bras, some don’t, but either way: We all need new bras every once in a while. But buying a new bra is not always as fun and simple as buying new shoes. If I see a pair of gorgeous shoes, I can easily try them on and they either fit, or they don’t. Simple.

When it comes to bras, sizing is not as straightforward. Many of them look beautiful on the model or mannequin, but each brand and style varies in size and fit. This means bringing an armful of sizes and styles with me to the fitting room, painstakingly trying them on, and secretly praying I won’t have to call the salesperson over for the millionth time.

Some bras I try on immediately land in the “no” pile because they are ill fitting or something is just off. Others might look perfect on, but as soon as I put on my shirt, the silhouette is not quite right. You know how it goes—some bras fit in size, but you can end up looking squashed, separated, droopy, too big, too small…the list is endless!

Before I started Brayola, the last bra I purchased was one that my friend recommended to me. She told me that although the bra was expensive (over $150) it was well worth it. So I bought the beautiful, luxurious style that came so highly recommend in two colors. However after two months of wear, I found that the bra straps stretched more than normal, and I couldn’t make them any tighter, causing the straps to live practically at my elbows. And so I was left with two very beautiful, very expensive, and very sad bras gathering dust in my drawer.

Being the entrepreneurial problem solver that I am, I wanted to find a way to make bra shopping simpler. Inspiration struck when my sister started raving about this new strapless bra that she bought. She told practically everyone, and eventually two of her girlfriends went out and bought the bra she had recommended. Not only did they both love the bra, but they also discovered that they all have the same size and taste in bras, too.

This got me thinking: While we are all unique in our own ways, some parts of us are similar to other women all around the world. Somewhere out there, there are women that have the same size, shape, style and taste as me.

So why, really, can’t we all share this? Why can’t I go online and find these women just like me? It was these questions that inspired me to create Brayola. Using data crowd sourced from women (just like you and I!), Brayola makes finding the perfect bra a piece of cake. All you have to do is tell us the brand, style and size of your current favorite bra, and we’ll create your own personalized bra shop based on feedback from women around the world. It’s bra shopping made quick, easy and fun! Maybe not quite as fun as buying new shoes, but we’re working on it 🙂

Want to discover your next favorite bra without “having a fit”? Click here to get started!

Yours,

Orit Hashay

CEO & Founder of Brayola

Brayola in the News:

“Entrepreneur who launched a start-up and had a baby at the same time now set to make $30 million,” CNBC.com

“Brayola is the easiest way to shop for bras online,” Observer.com

“Hang In There: Find Bras That Will Lift More Than Your Spirits,” BellaNYC.com

“Featured bra expert Orit Hashay dishes on fit tips,” TheList.com