Recent Posts

8 No-Sweat Fitness Gifts For The Workout Warrior On Your List

8 No-Sweat Fitness Gifts For The Workout Warrior On Your List

Do you know a workout warrior with a holiday wish list? We’ve rounded up the best fitness gifts for the motivated marathoners, yogis and active all-stars in your life. From top-rated sports bras to performance activewear, your gym junkie will love to unwrap any of […]

Supermodel Adriana Lima Slams Industry Standards, Promotes Body Positivity

Supermodel Adriana Lima Slams Industry Standards, Promotes Body Positivity

In an Instagram message posted on Saturday, supermodel and Victoria’s Secret Angel Adriana Lima declared that she will no longer be taking off her clothes for “an empty cause.” Well known for her catwalk appearances at the Victoria’s Secret Fashion Show, Lima revealed that “I had […]

Introducing New Elite Performance Sports Bras from Glamorise

Introducing New Elite Performance Sports Bras from Glamorise

As many women with larger cup sizes know, working out can be a pain—literally. Straps can dig, compression styles can be too tight, materials can chafe, and don’t even get us started on bounce control. It’s no wonder why many of us end up feeling […]

Pajamas & Chill: 10 Great Gifts for Friends Who Love to Relax

Pajamas & Chill: 10 Great Gifts for Friends Who Love to Relax

This holiday, give your comfort-obsessed friend the gift she really wants: A set of ultra-cozy, comfy, gotta-press-snooze pajamas she’ll want to live in all day long. We’ve rounded up some seasonal favorites, and best of all, most of these styles are currently on sale—but not […]

ICYMI: Facebook Live Featuring Lexi With The Curls

ICYMI: Facebook Live Featuring Lexi With The Curls

In case you missed our last Facebook Live broadcast, we talked boobs and bras with Atlanta blogger Lexi With The Curls. Lexi gave us the lowdown on her favorite bras and what essentials she keeps handy in her top drawer, while we talked about must-haves […]


A Note From Our Founder

Hello From Brayola’s Founder, Orit Hashay

Brayola's Orit HashayHello and welcome to Brayola!

Some women like buying new bras, some don’t, but either way: We all need new bras every once in a while. But buying a new bra is not always as fun and simple as buying new shoes. If I see a pair of gorgeous shoes, I can easily try them on and they either fit, or they don’t. Simple.

When it comes to bras, sizing is not as straightforward. Many of them look beautiful on the model or mannequin, but each brand and style varies in size and fit. This means bringing an armful of sizes and styles with me to the fitting room, painstakingly trying them on, and secretly praying I won’t have to call the salesperson over for the millionth time.

Some bras I try on immediately land in the “no” pile because they are ill fitting or something is just off. Others might look perfect on, but as soon as I put on my shirt, the silhouette is not quite right. You know how it goes—some bras fit in size, but you can end up looking squashed, separated, droopy, too big, too small…the list is endless!

Before I started Brayola, the last bra I purchased was one that my friend recommended to me. She told me that although the bra was expensive (over $150) it was well worth it. So I bought the beautiful, luxurious style that came so highly recommend in two colors. However after two months of wear, I found that the bra straps stretched more than normal, and I couldn’t make them any tighter, causing the straps to live practically at my elbows. And so I was left with two very beautiful, very expensive, and very sad bras gathering dust in my drawer.

Being the entrepreneurial problem solver that I am, I wanted to find a way to make bra shopping simpler. Inspiration struck when my sister started raving about this new strapless bra that she bought. She told practically everyone, and eventually two of her girlfriends went out and bought the bra she had recommended. Not only did they both love the bra, but they also discovered that they all have the same size and taste in bras, too.

This got me thinking: While we are all unique in our own ways, some parts of us are similar to other women all around the world. Somewhere out there, there are women that have the same size, shape, style and taste as me.

So why, really, can’t we all share this? Why can’t I go online and find these women just like me? It was these questions that inspired me to create Brayola. Using data crowd sourced from women (just like you and I!), Brayola makes finding the perfect bra a piece of cake. All you have to do is tell us the brand, style and size of your current favorite bra, and we’ll create your own personalized bra shop based on feedback from women around the world. It’s bra shopping made quick, easy and fun! Maybe not quite as fun as buying new shoes, but we’re working on it 🙂

Want to discover your next favorite bra without “having a fit”? Click here to get started!

Yours,

Orit Hashay

CEO & Founder of Brayola

Brayola in the News:

“Entrepreneur who launched a start-up and had a baby at the same time now set to make $30 million,” CNBC.com

“Brayola is the easiest way to shop for bras online,” Observer.com

“Hang In There: Find Bras That Will Lift More Than Your Spirits,” BellaNYC.com

“Featured bra expert Orit Hashay dishes on fit tips,” TheList.com