Recent Posts

Slippery Straps? Try These 5 Bras That Stay Put

Slippery Straps? Try These 5 Bras That Stay Put

Is there anything more annoying than slippery straps? If you hate hiking up your bra straps, it might be time to invest in a bra that won’t slide down your shoulders. The trick is to look for styles with wide-set straps and/or a U-shaped back—these […]

Our Valentine’s Day Gift Guide: The Love List

Our Valentine’s Day Gift Guide: The Love List

This year, make Valentine’s Day all about you with The Love List—our guide to the things you’ll adore now (and year-round). From V-day-ready lingerie to comfy sleepwear and gorgeous matching sets, find something you desire at The Valentine’s Day Shop

3 Facts About Minimizer Bras (And Why You Might Want One)

3 Facts About Minimizer Bras (And Why You Might Want One)

Do you have larger breasts or full cups that make wearing button-down shirts a challenge? Would you feel more confident with a streamlined silhouette? If the answer is yes, you might want to give minimizer bras a try. Minimizer bras work by minimizing the projection […]

The Top Sports Bras You Need for Every Size & Intensity Level

The Top Sports Bras You Need for Every Size & Intensity Level

New year = new gear! Get serious support for every size, shape and intensity level with our ready-for-anything roundup of top sports bras. Did you know that the type of sports bra you wear depends on your activity’s level of intensity? High-intensity workouts require serious […]

Save Up to 50% During the Top Drawer Super Sale

Save Up to 50% During the Top Drawer Super Sale

Need some new in your lingerie drawer? Browse The Top Drawer Super Sale for serious end-of-season savings on top brands like Glamorise, Champion, Parfait, Paramour, Felina and more! Scroll down to shop our amazing offers. But hurry—these deals won’t last long! The Top Drawer Super […]

A Note From Our Founder

Hello From Brayola’s Founder, Orit Hashay

Brayola's Orit HashayHello and welcome to Brayola!

Some women like buying new bras, some don’t, but either way: We all need new bras every once in a while. But buying a new bra is not always as fun and simple as buying new shoes. If I see a pair of gorgeous shoes, I can easily try them on and they either fit, or they don’t. Simple.

When it comes to bras, sizing is not as straightforward. Many of them look beautiful on the model or mannequin, but each brand and style varies in size and fit. This means bringing an armful of sizes and styles with me to the fitting room, painstakingly trying them on, and secretly praying I won’t have to call the salesperson over for the millionth time.

Some bras I try on immediately land in the “no” pile because they are ill fitting or something is just off. Others might look perfect on, but as soon as I put on my shirt, the silhouette is not quite right. You know how it goes—some bras fit in size, but you can end up looking squashed, separated, droopy, too big, too small…the list is endless!

Before I started Brayola, the last bra I purchased was one that my friend recommended to me. She told me that although the bra was expensive (over $150) it was well worth it. So I bought the beautiful, luxurious style that came so highly recommend in two colors. However after two months of wear, I found that the bra straps stretched more than normal, and I couldn’t make them any tighter, causing the straps to live practically at my elbows. And so I was left with two very beautiful, very expensive, and very sad bras gathering dust in my drawer.

Being the entrepreneurial problem solver that I am, I wanted to find a way to make bra shopping simpler. Inspiration struck when my sister started raving about this new strapless bra that she bought. She told practically everyone, and eventually two of her girlfriends went out and bought the bra she had recommended. Not only did they both love the bra, but they also discovered that they all have the same size and taste in bras, too.

This got me thinking: While we are all unique in our own ways, some parts of us are similar to other women all around the world. Somewhere out there, there are women that have the same size, shape, style and taste as me.

So why, really, can’t we all share this? Why can’t I go online and find these women just like me? It was these questions that inspired me to create Brayola. Using data crowd sourced from women (just like you and I!), Brayola makes finding the perfect bra a piece of cake. All you have to do is tell us the brand, style and size of your current favorite bra, and we’ll create your own personalized bra shop based on feedback from women around the world. It’s bra shopping made quick, easy and fun! Maybe not quite as fun as buying new shoes, but we’re working on it 🙂

Want to discover your next favorite bra without “having a fit”? Click here to get started!


Orit Hashay

CEO & Founder of Brayola

Brayola in the News:

“Entrepreneur who launched a start-up and had a baby at the same time now set to make $30 million,”

“Brayola is the easiest way to shop for bras online,”

“Hang In There: Find Bras That Will Lift More Than Your Spirits,”

“Featured bra expert Orit Hashay dishes on fit tips,”