A huge hello from brayola

Some women like buying new bras, some don’t, but either way – we all need new bras every once in a while. Buying a new bra is not always as fun and simple as buying new shoes.  If I see a pair of gorgeous shoes, I can try them on and see if they fit or don’t fit. Simple.

With bras it’s not as straight forward. Many of them look beautiful – but each brand varies in size, so I find myself taking a bunch of them with me to the fitting room, trying them on, and secretly praying I won’t have to call the salesperson or have her visit me to see if I’m ok.

Some bras I try on are thrown out immediately because of bad fitting, some look perfect on, but as soon as I put my top back on, it’s just not right. You know how it is. Some fit in size, but you can end up looking squashed, separated, droopy, too big, too small…the list is endless!

Last time I bought a bra, it was one that my friend recommended to me. She told me that although the bra was expensive (over $150) it was well worth it and she loved it. So I bought the beautiful seamless Chantelle in both black and white, and they were amazing. However, my friend didn’t have the problem I had. After two months, I found that the bra straps stretched, more than normal, and I couldn’t make them any tighter because, at the time of buying it, it was perfect (although near the tightest point). The amount of bra strap left to make any adjustments was already at it’s tightest, so everytime I wore this bra, the straps continuously lived by my elbows…not very comfortable or pleasant to look at. So now, I have two very beautiful, $150 each,  sad Chantelle bras gathering dust in my drawer  (Although…I keep telling myself that one day I will take them to a seamstress… yes one day…)

beautiful lonely Chantelle bras

Being the restless girl that I am, I wanted to solve this problem of finding new, good bras. My sister started raving about this new strapless bra that she bought. She told practically everyone, and eventually two of her girlfriends went out and bought the bra she had recommended. Not only did they both love the bra, they also discovered that they all have the same size and taste in bras too.

This got me thinking, although we like to think we are so unique, and we are, some parts of us are similar to other women all around the world. Somewhere out there, there are women that have my size, shape, style and taste.

So why, really, can’t we all share this? Why can’t I go online and find these women just like me? Brayola was created for women like you, who want to be able to find a good bra that fits just right. With the help of other women, sharing what they already love, you can now discover your next favorite bra thanks to them. Bra shopping  made simple and fun! No, not yet as fun as buying new shoes, but getting there 🙂

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Orit Hashay

CEO & Founder of Brayola

Written by


  • Paula Fraser

    Hi Orit,
    I’ve just discovered your website…it’s a great idea!
    I’ve also just read your post about having bought the 2 lovely Chantelle bras and then not being able to wear them because the straps keep slipping.
    Well..I can help you! I invented and now manufacture and sell the very best, easiest solution to this problem. It’s called StrapDoctor and we have sold it to thousands of happy customers and it’s stocked in over 100 lingerie stores here in Canada.
    It’s a very small strip that attaches directly to the underside of any bra strap. It has a non-slip coating that then prevents the strap from slipping. You can see how it works by watching the short video on the website.
    I invented it because, like you I was fed up with pulling up my bra strap and just decided that there had to be an answer. Just when I found a bra that I loved it seemed like it was discontinued…funny how the same thing seems to happen with lipstick! 🙂
    I would love to send you some complimentary packages so you can see for yourself how well it works.
    – – –
    Paula Fraser, Owner
    Mount Albion,
    Prince Edward Island

  • Rania Takla


    Please i live in Lebanon and if possible i need to know about your stores location,

    Thank you so much,

  • Tuntuni


    I live in Bangladesh. Please let me know how can I purchase Bra from Brayola.

  • Karen Gerber

    I wear an odd size: 32 g/hh.
    Do you carry them?
    Looking forward to your reply!

  • Lydia

    Is it possible for your brands to be sold in SA OR open a branch please?

  • Maria Kallfelz

    Do you have a catalog? I would very much like to view your selection.
    Thank you,

  • Louise Bindley

    where are you located and where do you ship from

    • Fiona

      Hi Louise,

      We are based in the US, UK & Tel Aviv.

      We do ship worldwide for just $9.95 🙂


  • helen washington

    After placing an order something went wrong. How can I reach you by telephone to order?

    • Fiona

      HI Helen,

      Sure, all you need to do is call us on 1 (888) 978-8723 or email us at support@brayola.com

      We can place orders via phone no problem!