Hello From Brayola’s Founder, Orit Hashay

Brayola's Orit HashayHello and welcome to Brayola!

Some women like buying new bras, some don’t, but either way: We all need new bras every once in a while. But buying a new bra is not always as fun and simple as buying new shoes. If I see a pair of gorgeous shoes, I can easily try them on and they either fit, or they don’t. Simple.

When it comes to bras, sizing is not as straightforward. Many of them look beautiful on the model or mannequin, but each brand and style varies in size and fit. This means bringing an armful of sizes and styles with me to the fitting room, painstakingly trying them on, and secretly praying I won’t have to call the salesperson over for the millionth time.

Some bras I try on immediately land in the “no” pile because they are ill fitting or something is just off. Others might look perfect on, but as soon as I put on my shirt, the silhouette is not quite right. You know how it goes—some bras fit in size, but you can end up looking squashed, separated, droopy, too big, too small…the list is endless!

Before I started Brayola, the last bra I purchased was one that my friend recommended to me. She told me that although the bra was expensive (over $150) it was well worth it. So I bought the beautiful, luxurious style that came so highly recommend in two colors. However after two months of wear, I found that the bra straps stretched more than normal, and I couldn’t make them any tighter, causing the straps to live practically at my elbows. And so I was left with two very beautiful, very expensive, and very sad bras gathering dust in my drawer.

Being the entrepreneurial problem solver that I am, I wanted to find a way to make bra shopping simpler. Inspiration struck when my sister started raving about this new strapless bra that she bought. She told practically everyone, and eventually two of her girlfriends went out and bought the bra she had recommended. Not only did they both love the bra, but they also discovered that they all have the same size and taste in bras, too.

This got me thinking: While we are all unique in our own ways, some parts of us are similar to other women all around the world. Somewhere out there, there are women that have the same size, shape, style and taste as me.

So why, really, can’t we all share this? Why can’t I go online and find these women just like me? It was these questions that inspired me to create Brayola. Using data crowd sourced from women (just like you and I!), Brayola makes finding the perfect bra a piece of cake. All you have to do is tell us the brand, style and size of your current favorite bra, and we’ll create your own personalized bra shop based on feedback from women around the world. It’s bra shopping made quick, easy and fun! Maybe not quite as fun as buying new shoes, but we’re working on it 🙂

Want to discover your next favorite bra without “having a fit”? Click here to get started!


Orit Hashay

CEO & Founder of Brayola

Brayola in the News:

“Entrepreneur who launched a start-up and had a baby at the same time now set to make $30 million,” CNBC.com

“Brayola is the easiest way to shop for bras online,” Observer.com

“Hang In There: Find Bras That Will Lift More Than Your Spirits,” BellaNYC.com

“Featured bra expert Orit Hashay dishes on fit tips,” TheList.com

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  • Paula Fraser

    Hi Orit,
    I’ve just discovered your website…it’s a great idea!
    I’ve also just read your post about having bought the 2 lovely Chantelle bras and then not being able to wear them because the straps keep slipping.
    Well..I can help you! I invented and now manufacture and sell the very best, easiest solution to this problem. It’s called StrapDoctor and we have sold it to thousands of happy customers and it’s stocked in over 100 lingerie stores here in Canada.
    It’s a very small strip that attaches directly to the underside of any bra strap. It has a non-slip coating that then prevents the strap from slipping. You can see how it works by watching the short video on the website.
    I invented it because, like you I was fed up with pulling up my bra strap and just decided that there had to be an answer. Just when I found a bra that I loved it seemed like it was discontinued…funny how the same thing seems to happen with lipstick! 🙂
    I would love to send you some complimentary packages so you can see for yourself how well it works.
    – – –
    Paula Fraser, Owner
    Mount Albion,
    Prince Edward Island

  • Rania Takla


    Please i live in Lebanon and if possible i need to know about your stores location,

    Thank you so much,

  • Tuntuni


    I live in Bangladesh. Please let me know how can I purchase Bra from Brayola.

  • Karen Gerber

    I wear an odd size: 32 g/hh.
    Do you carry them?
    Looking forward to your reply!

  • Lydia

    Is it possible for your brands to be sold in SA OR open a branch please?

  • Maria Kallfelz

    Do you have a catalog? I would very much like to view your selection.
    Thank you,

  • Louise Bindley

    where are you located and where do you ship from

    • Fiona

      Hi Louise,

      We are based in the US, UK & Tel Aviv.

      We do ship worldwide for just $9.95 🙂


  • helen washington

    After placing an order something went wrong. How can I reach you by telephone to order?

    • Fiona

      HI Helen,

      Sure, all you need to do is call us on 1 (888) 978-8723 or email us at support@brayola.com

      We can place orders via phone no problem!