Recent Posts

Meet Tia Lyn: The Curvy Lingerie Label You Need to Know

Meet Tia Lyn: The Curvy Lingerie Label You Need to Know

Introducing Tia Lyn, the sexy-meets-sweet lingerie label designed with curves in mind. New to Brayola, this size-inclusive brand features bralettes, panties, camis, and lingerie—all crafted in luxe fabrics with dreamy, delicate details. Collections include Euphoria: a soft and dreamy lineup detailed with lace; Decadent: classically […]

Memorial Day Weekend Sale Starts NOW!

Memorial Day Weekend Sale Starts NOW!

The Memorial Day Weekend Sale is happening NOW! In between pool parties, beach retreats, and backyard barbecues, squeeze in some time to shop our lowest prices of the season on top-rated styles and fan-favorite brands. We’re offering star-spangled savings on bras, panties, and shapewear. Check out […]

Racerback Bras: 3 Reasons to Rock This Silhouette for Summer

Racerback Bras: 3 Reasons to Rock This Silhouette for Summer

Racerback bras aren’t just for working out anymore. This sleek style—once associated solely with sports bras—is versatile, comfortable, and surprisingly sexy. Best of all, you can wear them all through summer.

3 Reasons to Rock Racerback Bras:

1. They keep your straps under wraps.

The racerback bra is a tank top’s best friend. Thanks to its sleek back design, straps won’t stick out from your sleeveless shirts.

b.tempt'd by wacoal racerback bra

b.tempt’d by Wacoal B. Captivating Racerback Push Up Bra

2. They’re super easy to wear.

Most racerback styles come with a front closure, which makes these bras extra easy to put on. Perfect if you have shoulder issues, or if you’re like us, have trouble hooking your bra in the back sometimes 😉

Lilyette by Bali Elegant Lift and Smooth Front-Close Bra

3. They’re the perfect blend of sporty and sexy.

The term “racerback” might bring sports bras to mind, but these styles were designed for everyday wear. Some styles feature a flirty touch of lace, while others come with push-up padding for a little lift.

Natori Demure Front-Close T-Back Bra

Want to browse all of our racerback bras? Click here!

Need more warm-weather essentials? Check out Summer’s Top 5 Bras for the silhouettes you need this season.

Bottoms Up! The Pre-Summer Panty Sale

Bottoms Up! The Pre-Summer Panty Sale

We’re kicking off May with a panty sale you won’t want to miss! All month long, save on countless styles from your favorite brands, from Felina and Claudette to Wacoal, Maidenform and more (as if you needed an excuse to stock up). Briefs, thongs, hipsters, bikinis—shop […]

We’re Heating Things Up with Summer’s Top 5 Bras

We’re Heating Things Up with Summer’s Top 5 Bras

This season, get ready to beat the heat with Brayola’s Top 5 Bras for Summer. Having the right foundation pieces can make or break your comfort level when it comes to getting dressed in warmer weather. From ultra comfy, everyday t-shirt bras to versatile strapless designs […]

A Note From Our Founder

Hello From Brayola’s Founder, Orit Hashay

Brayola's Orit HashayHello and welcome to Brayola!

Some women like buying new bras, some don’t, but either way: We all need new bras every once in a while. But buying a new bra is not always as fun and simple as buying new shoes. If I see a pair of gorgeous shoes, I can easily try them on and they either fit, or they don’t. Simple.

When it comes to bras, sizing is not as straightforward. Many of them look beautiful on the model or mannequin, but each brand and style varies in size and fit. This means bringing an armful of sizes and styles with me to the fitting room, painstakingly trying them on, and secretly praying I won’t have to call the salesperson over for the millionth time.

Some bras I try on immediately land in the “no” pile because they are ill fitting or something is just off. Others might look perfect on, but as soon as I put on my shirt, the silhouette is not quite right. You know how it goes—some bras fit in size, but you can end up looking squashed, separated, droopy, too big, too small…the list is endless!

Before I started Brayola, the last bra I purchased was one that my friend recommended to me. She told me that although the bra was expensive (over $150) it was well worth it. So I bought the beautiful, luxurious style that came so highly recommend in two colors. However after two months of wear, I found that the bra straps stretched more than normal, and I couldn’t make them any tighter, causing the straps to live practically at my elbows. And so I was left with two very beautiful, very expensive, and very sad bras gathering dust in my drawer.

Being the entrepreneurial problem solver that I am, I wanted to find a way to make bra shopping simpler. Inspiration struck when my sister started raving about this new strapless bra that she bought. She told practically everyone, and eventually two of her girlfriends went out and bought the bra she had recommended. Not only did they both love the bra, but they also discovered that they all have the same size and taste in bras, too.

This got me thinking: While we are all unique in our own ways, some parts of us are similar to other women all around the world. Somewhere out there, there are women that have the same size, shape, style and taste as me.

So why, really, can’t we all share this? Why can’t I go online and find these women just like me? It was these questions that inspired me to create Brayola. Using data crowd sourced from women (just like you and I!), Brayola makes finding the perfect bra a piece of cake. All you have to do is tell us the brand, style and size of your current favorite bra, and we’ll create your own personalized bra shop based on feedback from women around the world. It’s bra shopping made quick, easy and fun! Maybe not quite as fun as buying new shoes, but we’re working on it 🙂

Want to discover your next favorite bra without “having a fit”? Click here to get started!


Orit Hashay

CEO & Founder of Brayola

Brayola in the News:

“Entrepreneur who launched a start-up and had a baby at the same time now set to make $30 million,”

“Brayola is the easiest way to shop for bras online,”

“Hang In There: Find Bras That Will Lift More Than Your Spirits,”

“Featured bra expert Orit Hashay dishes on fit tips,”